Oct 2017 - Mar 2018
Conker. Student lettings, Sorted.
Unite Students wanted to go the extra mile for people studying in Bristol, and around the country. Their halls of residence meant they had access to some 3,500 students in their home town and so they decided it was time to launch a service that would continue to look out for them, after they left halls to find private accommodation within the city. Designed as a beta test for a much larger roll-out, we began to develop a brand and message, that would resonate with both students and landlords alike. We created Conker.
Our mission was to attract landlords, a new market for Unite Students and now for our new brand Conker. Within just a few weeks we had engaged over 60 private landlords in the area, most with significant student property portfolios. Engaging them through events, direct mail and social campaigns we began to build both Conker’s pipeline and brand reputation – onboarding our first users and ensuring Conker’s website could start to find homes for students from the day it launched, which it did.