Experience matters

All members of our team have unique perspectives, skills and talents, yet as a collective we’ve four values we’re proud to unite behind.

We find feels …

We like people and we want them to be part of the journey. We place genuine value in the perspectives different individuals add. We care, we work hard, we get invested and inspire others so things can happen.

We make magic …

We don’t take things, we create things. We use science and add magic to makes things look and feel different. We’ve proven (and ever evolving) methods, yet every response is as unique as the challenge we’re given.

We add value …

When you work with talented and capable people it’s sometimes hard to agree what value looks like. For us, it is adding a perspective that was previously unseen, to deliver an impact you can feel and measure.

We leave learnings …

Whether you work with us once or numerous times, we’ll be sure that you’re left with techniques and insights that will live on without us, enabling you to progress in the way you decide works best.

Client testimonials

“We didn’t want you to leave – what an amazing process and journey we’ve been on. The results from our updated communications speak for themselves – we really can thank you ‘a million’ ;)”

Gayle Terry, Domestic and General

“The Observer Effect are a real force of nature. Right from the word go, they just got what we were looking for. They invested time with us and they got to know us. They just seemed part of the team. They built rapport, established trust. They challenged us – and they delivered!”

Andrew Penker, ICAS

“You made our brand ‘have feels’, our new positioning not only landed well with customers and shareholders, but also with our team – who are incredibly proud to have been made part of it.”

Susie Logan, Standard Life Aberdeen

“The behaviours you saw in that room are not what what I see everyday.  People changed. They acted in a more open and positive way because of the structure and methodology you guys created, and the smart and engaging way you sold it in to the team.”

Mike Norrish, Digital Director. BT Sport

Brands we’ve worked with

Challenges for the teams we work with vary greatly, yet all are linked by the need to attract and engage people. We help our clients to understand the perception of others, so they can improve the impact they’re having on them.

Clever Process

We align, inspire and move teams. We capture and integrate their expertise, insights, skills and talents to develop and deliver killer brand propositions.

Some creative science

Real Challenges

A proven and always evolving method, we fuse a consultative approach, centred around collaboration, pace and rigour, with real agency flare.

Make change happen

Contact us