Why being a loser is good for business.

Sarah Buxton, CEO of the Observer Effect – read time 5 minutes A couple of weeks ago, while going through my usual ‘swipe up and see’ on LinkedIn, I came across a post. A pretty passionate, almost angry, extract from a peer educating us all on the flawed, shallow and antiquated process of pitching I won’t [...]

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Perception – everything you think, and not.

Sarah Buxton, CEO of the Observer Effect – read time 3 minutes To change perception, we believe it takes three key ingredients; ‘action’, ‘interest’, and ‘understanding’. Action To give life to a theory, an idea, a sentiment – to show it as a reality, a true and a workable answer to an issue people care about. [...]

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