Perception – everything you think, and not.

Sarah Buxton, CEO of the Observer Effect – read time 3 minutes To change perception, we believe it takes three key ingredients; ‘action’, ‘interest’, and ‘understanding’. Action To give life to a theory, an idea, a sentiment – to show it as a reality, a true and a workable answer to an issue people care about. [...]

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Behaviour change: the Emperor’s new clothes

Sarah Buxton, CEO of the Observer Effect Behaviour Change is Hard Once the preserve of psychologists and ‘Nudgers’, now it seems everyone wants a piece of the behavioural change action. From consultants charging outrageous sums with outlandish promises to change the behaviour of thousands in mere months to Starbucks promising a 25p reduction if you [...]

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