What the catwalk can teach us about business culture

Sarah Buxton, CEO of the Observer Effect Following last week’s London Fashion Week Festival - countless new trends will have hit the catwalks. Whether it be leopard print patterns on everything or Christopher Bailey’s last ever, rainbow emblazoned Burberry collection, we’ll be guessing what lasts and what’s simply a momentary blip. It’s reminiscent of the [...]

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Perception – everything you think, and not.

Sarah Buxton, CEO of the Observer Effect – read time 3 minutes To change perception, we believe it takes three key ingredients; ‘action’, ‘interest’, and ‘understanding’. Action To give life to a theory, an idea, a sentiment – to show it as a reality, a true and a workable answer to an issue people care about. [...]

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Behaviour change: the Emperor’s new clothes

Sarah Buxton, CEO of the Observer Effect Behaviour Change is Hard Once the preserve of psychologists and ‘Nudgers’, now it seems everyone wants a piece of the behavioural change action. From consultants charging outrageous sums with outlandish promises to change the behaviour of thousands in mere months to Starbucks promising a 25p reduction if you [...]

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