Our story

Our story

‘The OE’ specialise in harnessing the power of perception. We work hard, we move fast. We’re a small team who like to make a big impact; on your customers, your colleagues and your business. We are brand strategists and storytellers. We challenge, shape and change the way you see things.

‘The OE’ specialise in harnessing the power of perception. We work hard, we move fast. We’re a small team who like to make a big impact; on your customers, your colleagues and your business. We are brand strategists and storytellers. We challenge, shape and change the way you see things.

Our approach

The Observer Effect is a quantum theory which concludes that just by observing, an observer can change the very thing they’re looking at. And so, we look …

Observe

We take the time to explore and understand your perspective and to uncover the perception of others.

Adapt

We use the differences we see to inspire conversation, to test out your thinking, to shape an approach and to find the best words for it.

Effect

We work with your team to tell the story, to develop the content you need and create the momentum you seek.

We’ve the collaborative and concentrated approach of a consultancy, fused with the creative spark and artistry of an agency.
We are The Observer Effect.

Our approach

The Observer Effect is a quantum theory which concludes that just by observing, an observer can change the very thing they’re looking at. And so, we look …

Observe

We take the time to explore and understand your perspective and to uncover the perception of others.

Adapt

We use the differences we see to inspire conversation, to test out your thinking, to shape an approach and to find the best words for it.

Effect

We work with your team to tell the story, to develop the content you need and create the momentum you seek.

We’ve the collaborative and concentrated approach of a consultancy, fused with the creative spark and artistry of an agency. We are The Observer Effect