The Observer Effect are experts in harnessing the power of perception. Working with FTSE 100s to next-generation entrepreneurs, we help bring commercial ambitions to life. 

Through brand communications, we challenge, shape and change the way your people and your customers perceive you. We help you to articulate, embed, reposition and go-to-market with compelling propositions that'll enable your team and business to thrive.

About Us

We focus on the positioning and articulation of your internal and external brand, service and product propositions. 

We believe that perception is everything, and the impact of it on those around you affects, not just your bottom line today, but your success tomorrow.

Our Services

  • Proposition Development
  • Proposition Articulation
  • Brand Platform and Positioning
  • Storytelling and Alignment
  • Messaging and Tone of Voice
  • Embedding and Mobilisation
  • Go-to-Market and Launch Strategy

Contact Us

Drop us a line!

The Observer Effect

22 Upper Ground, Cathedrals, London, SE1 9PD

+44 (0) 207 993 4418