How’s your
proposition
connecting?

Challenge perception to change reality

How’s your
proposition
connecting?

Challenge perception
to change reality

About

We build brands, develop strategies and share stories. We challenge, shape and change the way you, your team and your audience see things. We help propositions land; we help ideas fly.

About

We build brands, develop strategies and share stories. We challenge, shape and change the way you, your team and your audience see things. We help propositions land; we help ideas fly.

Read more

Our services

We work to articulate, position, embed and communicate brand, service and product propositions, internally and externally.

We have three areas of focus:

Brand

Strategy
Platform
Positioning

Story

Capture
Articulation
Design

Strategy

Socialise
Mobilise
Launch

Our services

We work to articulate, position, embed and communicate brand, service and product propositions, internally and externally.

We have three areas of focus:

Brand

Strategy
Platform
Positioning

Story

Capture
Articulation
Design

Strategy

Socialise
Mobilise
Launch

Clients

Want to make an impact? It’s likely that you have everything you need to do just that. We work with FTSE 100s to next-generation entrepreneurs, creating an environment for teams to design and deliver their propositions with added impact. Our approach helps to bring your commercial ambitions to life.

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Comments

You would be right to describe us as a hybrid offering. We have the collaborative and concentrated approach of a consultancy, and we fuse it with the creative spark and artistry of an agency. We are The Observer Effect.

Comm- ents

You would be right to describe us as a hybrid offering. We have the collaborative and concentrated approach of a consultancy, and we fuse it with the creative spark and artistry of an agency. We are The Observer Effect.